// About
We're operators who got tired of bad agencies.
ApexGrowthGroup was founded in 2026 to give ambitious businesses a growth partner who actually cares about the numbers. No bloated retainers, no handoffs — just focused work that moves revenue.
What we believe
Numbers first
If we can't measure it, we won't promise it. Every project ships with a dashboard you actually open.
Operator brain
We've built and sold companies. We don't romanticize hustle — we engineer leverage.
Skin in the game
Performance-based pricing on offer. We win when you win, not when the retainer renews.
Boring discipline
We do the unsexy work — naming offers, fixing pricing, calling lapsed customers — because that's what moves revenue.
Who you'll work with
Matthew Lawrence
Founder & Growth Partner
Solo operator behind ApexGrowthGroup. I work directly with every client — no account managers, no handoffs. Based in Carlisle, Cumbria.